Aritzia

aritzia opened in soho in june and is AMAZing.  im sure i was so annoying as we walked around the store, saying repeatedly how incredible the clothes were--but they really were unreal.  in one word, the clothes are (sooo) soft.  i mean literally everything i touched was amazingly soft, the blouses, pants, even the jackets.  wearing these clothes would be like wearing your pajamas in public--which of course is like my dream come true. sadly, their clothes arent for sale online, but definitely worth a visit when in nyc.